Reasons to have virtual tours with 360° images:

2 out of 3 People Want More 360 Virtual Tours
Among people surveyed, 67% want more business listings to have virtual tours.  Of the remainder, 26% were indifferent, and 7% stated that more virtual tours were unnecessary.
Virtual Tours Help Double Interest in Business Listings
Those who view a listing with a virtual tour are twice as likely to be interested in visiting a business or booking a reservation.  Among 18-34 year-olds, prospects are 130% more likely to visit and/or book based on a tour.
Google is #1 for Those who use Local Search
When searching for restaurants and hotels online, 62% of people use Google.
70% of marketers who have used 360 videos say it has increased engagement for them.

Why use 360 virtual tours over standard images?

Provide detailed visual information to your potential customers beyond merely text and one or two still photos.
A photograph is worth 1,000 words, a virtual tour is worth 1,000 photographs
Opens your location to the online public in a detailed and fast-loading virtual reality environment, allowing you to showcase key features of your service
People enjoy taking virtual tours; it gives them the confidence to make a decision
Virtual tours can be persuasive decider between you and your competitors
360 virtual tours are interactive; viewers can select which images they would like to view and navigate as they choose
Increase web visitor retention or "stickiness" (20+ minutes average visit vs. 2-3 minutes without a tour)
Beat the competition will a fully interactive and immersive web experience

Running an advertising campaign?

Did you know that 360 degree video ad banners have:

3x Higher Conversion (CTR, view -> click)
30% higher repeated view rate
70–300% increase in user engagement

Google Recently ran an advertising campaign where they pinned a normal video to a 360 virtual reality video, and found that 360 videos motivate viewers to watch more and interact.

Google implemented a new metric called the interaction rate, which measures if users tilt, scroll their phones around was higher than the view-through rates for the 60-second 360 ad. In conclusion, the 360 ad drove engagement via interactions, even if people didn’t watch 30 seconds or more!

Google’s 360 ad drove 41% more earned actions than the standard ad. Messaging apps like WhatsApp and iOS messenger listed among the traffic sources for the 360 version — but not for the normal version.

The full-length 360 video had a 46% higher view count at the end of our experiment than the standard full-length piece. As a result, the 360 ad was a more efficient buy since its cost-per-view was lower when organic and paid views were combined.

Source: VeeR VR


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